Our story began in Amsterdam, The Netherlands.

While being thrilled by purchasing his wife her first Electric Vehicle, EV Reels inventor Arjen Pot was troubled to see the struggles the everyday use of the EV charging cables caused. In between meetings, his wife had to travel from A to B and thought it wise to charge the car during her meetings. The hassle with the cables caused dirty hands, dirty clothes, and annoyance. Needless to say that this was time-, and mood consuming, all obvious unwanted events right before important meetings. This bothered Arjen much, so he investigated all the ready-made solutions, only finding that non would meet his criteria.

Motivated by the desire to help his wife, Arjen now took to his own drawing table, and he started to design a cable management system that would be compatible to all EV charging cables currently in the market. Try-outs, and brainstorming with an actual engineer eventually downstreamed in a product that met all the criteria that Arjen wanted to see in his dream solution: the EV Reel. Arjen pitched his invention to family and friends and found himself encouraged by them to patent his EV Reel. Doing so, it learned to be the first step in his effort to create an efficient cable management system.


EV Reel met an overwhelming response from car manufacturers, car importers, and car-appliance importers. Working as the big brands OEM, we have the product available as standard equipment for their respective brands, and tailored to their specific wishes.

EV Reel collaboration offers affordable, high-quality products, and develops and produces a cable management system for EV cars, hybrid cars, campers, electric boats, shore cables, and more. Our production and warehouse facilities are based in Amsterdam, the Netherlands. From there we provide fast, professional and ecological production and logistics. All products are EU made and materials are sourced from within the EU, with only the best suppliers. Global sales activities, brought to you by our professional sales teams in Amsterdam, will support all demands from our business clientele.


Sustainability of the environment creates new means of transportation, which forces us away from the traditional gas station, yet we need to recharge our EV at various locations. Being thoughtful about the environment sometimes takes some more effort, and frequently charging your EV comes with the job. EV Reel is committed to ease the frustration and the issues of this extra effort, by providing top-notch products at an affordable price. That thought designed the cable management system, also always committed to source for sustainable ecological materials and to cut down waste to a minimum.

 EV Reel now launches the EV Reel and the SHORE Reel. The EV reel is intended for the EV cars, hybrid cars, and light commercial electric vehicles. The SHORE Reel has been designed to serve the maritime market, for electric boards, shore cables, and more. "


Drive Electric. Be prepared.

Take every opportunity to charge your EV despite snow, rain or any other reason not to do so. We see the world as our heritage, and we want to leave it better than we found it. That is why we take it upon to resolve problems and excuses in our daily lives so that we can have altogether a better tomorrow. Together with you all we believe we can overcome all hurdles. first step in his effort to create an efficient cable management system.

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